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Be preventive

There are things you can do to break the plaque-to-tartar cycle and avoid
the progression to periodontal disease. You can remove plaque and slow tartar development with brushing and diet. Keep track of your pet's teeth brushing
schedule with this helpful chartSkip to accessible navigation. To best keep your pet's teeth healthy,
remember to follow the 3Ds: Skip to accessible navigation

Practice the 3Ds

Daily Brushing
Daily brushing of your pet’s teeth will remove plaque and slow the development of tartar. When first beginning to brush, be gradual and make it a pleasant experience. Start by using your finger. Later, introduce a toothbrush. Be sure to praise and reassure your pet while brushing. Also, reward your pet afterward with play or a walk. Skip to accessible navigation
Pledge to brush your pet’s teeth for better oral health
Dentistry
Talk with your veterinarian about annual or semiannual teeth cleaning — a dental prophylaxis or prophy for short. Teeth cleaning, performed by your veterinarian, is the only way to remove tartar. Skip to accessible navigation
Talk to your veterinarian about teeth cleaning
Diet
Diet is important in good oral health. The mechanical brushing action of dry, crunchy kibbles helps remove plaque and works to scrub teeth clean. Some diets may also include ingredients such as hexametaphosphate (HMP) that can help block tartar formation. Diet, along with daily brushing and dentistry, helps break the plaque-to-tartar cycle and optimizes oral health.Skip to accessible navigation
Eukanuba® and Iams® brand pet food bags

Dental Defense System

P&G Pet Care has incorporated a patented, proprietary technology in most of its dry adult dog foods — a dental defense system. This system, Daily Dental Care in Iams® and Iams® Veterinary Formula, and DentaDefense® in Eukanuba®, has been shown to slow the development of tartar in studies following the guidelines of the Veterinary Oral Health Council (www.vohc.org).

This dental defense system is a crunchy kibble with micro-cleansing crystals that
works in two ways to help break the plaque-to-tartar cycle:

During the meal, the crunchy kibble and micro-cleansing crystals help scrub away plaque and clean teeth.
During the meal, the crunchy kibble and micro-cleansing
crystals help scrub away plaque and clean teeth.
After the meal, the micro-cleansing crystals work across the entire mouth to block tartar formation by embedding in plaque to help reduce tartar buildup by physically occupying the space that tartar-forming minerals normally fill.
After the meal, the micro-cleansing crystals work
across the entire mouth to block tartar formation by
embedding in plaque to help reduce tartar buildup
by physically occupying the space that tartar-forming
minerals normally fill.

Clinical studies have indicated that Daily Dental Care and DentaDefense® significantly reduce tartar buildup in dogs by up to 55%.* Additional studies demonstrate that our exclusive dental defense system with Micro-Cleansing Crystal Technology works across the whole mouth, not just on the teeth
used to chew.

Find out more about Iams® and Eukanuba® products with this technology. Skip to accessible navigation

Be Proactive with Pet Health Insurance

Go to www.petinsurance.com/IamsOffer, or call 800-694-5406 for information on
VPI pet health insurance plans. Helping you keep your pet healthy is our top priority.Skip to accessible navigation
Plus, download a brochure to see how VPI makes pet oral care affordable. Skip to accessible navigation

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